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Smart, Savvy and Associates has partnered with one of Vancouver’s global software companies in their search for an experienced tech marketing leader. Headquartered in a new office space in the Yaletown district of Vancouver, this established organization is seeking an individual with a proven track record in demand generation, a ROI-focused mindset and a passion for working in a highly competitive market. This position is ideal for a collaborative, hands-on marketing leader who loves rolling up their sleeves to make things happen.

Key Responsibilities

As Head of Marketing, you will lead a talented team in the delivery and execution of a marketing strategy that supports the company’s growth targets in 3+ key verticals. Key areas of responsibility include:
  • Develop and manage the annual marketing plan and budget
  • Generate high quality sales leads through the successful execution of inbound and outbound lead generation strategies and marketing programs
  • Oversee the company’s global website, blog and social media channels to ensure optimized performance
  • Create and implement a content strategy to support demand generation and nurturing programs
  • Ensure the use of marketing automation and other technology (e.g Hubspot) adds strategic benefit to the Marketing function, operations and results
  • Collaborate with Product to develop compelling value propositions and messaging
  • Collaborate with Sales to ensure alignment on marketing programs and lead quality, quantity and flow
  • Set and track metrics and success criteria for all marketing programs and activities, including impact on sales pipeline and improvement on marketing ROI
  • Lead, coach and mentor Marketing team members
  • Identify and pursue joint marketing opportunities with partners
  • Work collaboratively with other organizational leaders to achieve overall company growth goals


Desired Skills & Experience
 
  • 15+ years of experience in B2B tech marketing (industry/vertical marketing experience an asset)
  • 5+ years of experience in leading a marketing team
  • Proven expertise in developing marketing campaigns and lead generation/nurturing strategies that deliver measurable results
  • Proven expertise in digital marketing strategies and techniques
  • Prior experience in working for at least one small to mid-sized company
  • Strong communication and writing skills
  • Strong ability to make pragmatic, fact based decisions that align to corporate objectives
  • Intelligent, strategic thinker with good judgment and the ability to translate strategy into operational goals, with a strong bias towards execution and results
  • Highly collaborative leader with strong interpersonal skills to drive engagement and participation at all levels, and a willingness to roll up one’s sleeves to get the job done
  • Willing to help your team execute on programs and campaigns
  • Bachelor’s degree or diploma in Marketing or related field

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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

Candidate Resources

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