Marketing Manager - Smart Savvy
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Marketing Manager

You are a strategic marketer who likes to move between strategy, plans, tactics, and metrics. You understand your audience, and appreciate opportunities to connect directly with clients through events, surveys and sharing information. As a leader, you bring your team together in pursuit of common goals, while each member can shine in their own contributions. Your ideal role combines digital and traditional marketing channels, employs solid data in informing plans, and directly supports business growth through measured marketing strategy.

Smart, Savvy + Associates has partnered with our client, a sport/luxury automotive group in Vancouver, in their search for a Marketing Manager. Reporting to the President and CEO, this role leads a small team in planning and executing marketing campaigns and events for the various brands within the group. If you’re a successful marketing professional who excels at both strategy and tactical work, and you enjoy working with luxury brands and lifestyle, consider applying for this role today!

About the role:

The Marketing Manager is responsible for strategic planning and partnerships; customer relationship management; digital marketing; social media; branding; and event planning. Major tasks include:
 
  • Develop annual marketing plans with KPIs; execute plans and measure success
  • Responsible for keeping marketing materials on brand across digital and print channels
  • Analyze consumer behaviour, surveys, and data to inform future strategy and plans
  • Lead marketing team members to deliver on marketing activities, on time and on budget
  • Build and maintain relationships with clients and external suppliers; through events, promotional activities, customer service initiatives
  • Manage the CRM process and database; lead outbound communications for sales leads
  • Lead digital marketing strategy and execution, coordinate regular reports to share analytics
  • Responsible for quarterly eNewsletter for external promotions
  • Develop schedule of events for external marketing including budget and team participation


About you:
 
  • Post-secondary education in marketing or related area
  • 5+ years’ of digital marketing experience at the leadership level
  • Proven track record managing SEO, conducting A/B testing, landing page optimization
  • Strong numerical, analytical and data processing skills
  • Experienced and proficient in social media marketing
  • Knowledge of and/or experience working with online search and analytics platform(s), e.g. Google Analytics, AdWords, DoubleClick, Adobe Analytics, Adobe Media Optimizer, Adobe Audience, Criteo, etc.
  • Some graphic design ability an asset, with knowledge of Adobe Creative Suite + HTML and CSS.
  • Working knowledge of developing / publishing websites, email marketing, CASL and WordPress
  • Excellent written and verbal communication skills with the ability to persuade and influence
  • Innovative thinker, able to work from concepts through to execution of marketing strategies designed to drive client engagement
  • Proven track record in creating and executing successful multichannel marketing programs.
  • Available for occasional travel within North America


About Smart, Savvy + Associates

Smart, Savvy + Associates are expert providers of recruitment of high-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
 
 
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

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