Senior Marketing Manager - Smart Savvy


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Senior Marketing Manager

You are an experienced marketing professional who enjoys applying strategy to encompass the ‘big picture.’ You lead your own work, but you don’t keep to yourself: as a skilled communicator, you maintain strong relationships with your colleagues. You’re known for your innovative ideas and ability to move projects forward to completion and noteworthy results.

Smart, Savvy + Associates has partnered with our client, Roper Greyell, in their search for a Senior Marketing Manager. This role reports directly to the CEO and is responsible for all marketing and business development activities to support the Firm’s workplace law practice across Western Canada. If you have excellent project management skills, are strategic in your approach to tasks, and have the confidence to share your ideas with a busy, professional services team, consider applying for this role today!

About the role:

The Senior Marketing Manager holds responsibility for both business development strategy and all activity related to marketing and communications. Main areas of focus include:

Business Development:
  • Develop and execute short- and long-term business development strategies that encompass all areas of firm growth/expansion
  • Support the development and execution of individual lawyer marketing and business development plans
  • Identify new markets and provide relevant research and strategic ideas to acquire new business
  • Liaise, collaborate, and create request of proposals and all other business development collateral, including all ranking and award applications
  • Develop and maintain business development and marketing budget

  • Proactively prepare and manage communications, both external and internal as required
  • Define, oversee, and direct standards, guidelines and policies related to the application and use of the RG brand both internally and externally
  • Design and execute all creative strategies in line with RG brand and the Firm’s strategic plan
  • Develop and oversee the strategy and content development/management of the Firm’s marketing channels
  • Develop, design and distribute all external print, multi-media, and electronic collateral
  • Manage and coordinate all aspects of firm sponsorships including ROI evaluation and strategic recommendations
  • Develop and execute all client-facing events

About you:
  • 5+ years’ marketing experience at a senior/manager level, ideally in a professional services setting
  • Post-secondary education in marketing or a related discipline
  • Excellent verbal and written communication skills with ability to persuade and inform with diplomacy and tact
  • Strong interpersonal skills, with ability to build and maintain relationships at all levels of an organization
  • Skilled in project management with focus on details, timelines, and confidence to lead and deliver results in collaboration with others

About Smart, Savvy + Associates

Smart, Savvy + Associates are expert providers of recruitment of high-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.


This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.


We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

Candidate Resources

Account Services
Creative & Production
Digital Marketing