Manager, Marketing Automation - Smart Savvy
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Manager, Marketing Automation

You’re an innovative thinker who moves with ease between big-picture strategy and execution of detailed tactical operations. You’re curious, and love to ask “why”—you also love to dive in and solve complex issues in collaboration with your team. A confident presenter, you’re able to explain strategic analysis in plain language and get agreement to move forward with recommendations for action.

Smart, Savvy + Associates has partnered with our client, a successful and highly recognized business in the travel industry, in their search for a Manager, Marketing Automation. This new role reports to the Senior Manager, Digital Marketing, and supports meeting website marketing goals with a focus on increasing online revenue growth. If you’re an expert in digital programs to generate leads and convert leads into sales, this may be your next opportunity!

About the Role

The Manager, Marketing Automation will work in collaboration with marketing team members, internal stakeholders, and vendors, to deliver all digital programs on-brand, on time, and on budget. Key responsibilities include:
 
  • Develop, execute, monitor and improve email marketing strategy, test plans and automation plan development in collaboration with the marketing and sales team
  • Create and manager nurture flows for prospects, guests, partners, leads and opportunities that are aligned with go-to-market strategies and active sales plays
  • Manage the prospect and customer database by creating targeted lists and segments and maintain list health, data scrubbing, data integrity, including CASL and GDPR compliance
  • Understand the bi-directional data structures with Salesforce.com for data integration; work with Salesforce administrators to coordinate integration with CRM; work with marketing platforms to troubleshoot issues and provide team support
  • Lead the demand funnel optimization program to improve the effectiveness of campaigns from contact acquisition to revenue to renewal
  • Define and optimize key performance metrics and prepare relevant dashboards/reports to share results across the team and report up to senior management
  • Develop and manage a testing strategy to continuously optimize email, and complete campaigns
 
About You
 
  • 5+ years’ experience in marketing/sales operations, with a strong focus on lead-to-revenue demand funnels and reporting
  • 3+ years’ experience with marketing automation platforms (e.g., Marketo, Pardot, Eloqua, Sitecore Experience Automation, etc.).
  • Experience in CRM and expert-level database management skills
  • Advanced knowledge of analytic tools such as Google Analytics, and hands-on SQL experience
  • Advanced Microsoft Office skills and Visio diagramming (or similar workflow diagramming)


How You’ll #StandApart:
 
  • HTML, Illustrator, and Photoshop knowledge/experience
  • Skilled in executing/managing Marketo programs and processes
  • Experienced Salesforce user


About Smart, Savvy + Associates

Smart, Savvy + Associates are provide expert recruitment of high-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
 
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

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