Social Media and Content Management Specialist - Smart Savvy
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Social Media and Content Management Specialist

You are a natural connector who easily engages in conversation both online and IRL. A creative thinker, you’re especially gifted in translating data into fresh ideas for digital content – and you’ve got the hands-on skill to snap the image, capture the sentiment, and craft just the right words to get the right message to the right people.

Smart, Savvy + Associates has partnered with our client, a Western Canada premium restaurant chain, in their search for a specialist in Social Media and Content Management. As a key member of the Brand and Communications team, this role will manage the development and roll-out of content to support brand, deliver campaigns, and engage customers. If you’ve got experience in social media management and delivering great content; you enjoy a fast-paced environment with passionate people; and you like love food, consider applying for this role today!

About the role:

The Social Media and Content Management Specialist is responsible for the areas of publishing content to support brand, managing social media, and reporting/analysis of web content and social media channels. Major task areas include:
 
  • Manage content in the CMS; working in collaboration with internal team members to create creative, lively, and compelling content that supports brand objectives
  • Ensure online content supports SEO goals, our brand standards, web style guidelines and legal and compliance requirements.
  • Participate in the full web production lifecycle, including scoping out content requirements, production, testing and ongoing management/refinement
  • Research target audience needs, and develop content topics with big-picture aim to business and brand goals
  • Responsible for all organic social media content including creation and management of written content, images, and video, plus analysis of data related to KPIs.
  • Develop initiatives around campaigns and influencer relationships to grow our social media presence, community, and engagement; monitor, and engage in online conversations with customers
  • Analyze metrics and develop reports related to digital performance including website and social media channels; use data to inform future campaigns and content


About you:
 
  • Post-secondary education in communications, digital marketing, or a related area
  • 3+ years’ experience in content management and/or digital production, preferably with a global brand
  • Excellent writing, editing, and proofreading skills for developing creative content that is persuasive, error-free, and ready to publish
  • Strong collaboration skills to work successfully with different disciplines as required to support and participate in the content process, and produce results within corporate standards
  • Confident user of Adobe Creative Suite, Microsoft Office Suite, Windows, and Google Analytics
  • Exposure to content management systems for external websites; good comprehension of SEO and content optimization
  • Familiarity with the restaurant or hospitality industry a strong asset


About Smart, Savvy + Associates

Smart, Savvy + Associates are expert providers of recruitment of high caliber marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
 
 
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

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