Director of Marketing Communications - Smart Savvy

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Director of Marketing Communications 

You are a marketing communications leader who doesn’t just work in technology, you are committed to find the best digital solutions to all issues whether at work or play. A born storyteller, you are the expert at finding the right channel to reach your audience with authentic and compelling messages. You love to collaborate both inside your department and well across an entire organization, with the understanding that diverse skill sets lead to great ideas and solutions. You’re seeking a big opportunity to do what you do in a big way!

Smart, Savvy + Associates is excited to partner with our client, a digital eCommerce industry leader, in their search for a Director of Marketing Communications. Located in either Vancouver BC or San Francisco CA, the Director will report directly to the CMO and oversee key marketing and communications functions including branding, social engagement, stakeholder relations, and corporate and internal communications. If you’re a marketing leader with B2B experience in software who’s tech-savvy, this might be your next opportunity!

About the Role

The Director of Marketing Communications will provide leadership for traditional marketing and communications in a B2B environment, and will also lead the building of ‘noise’ for the organization’s continued path of growth. Main areas of focus for the role include:
  • Develop brand awareness for internal departments by ‘owning’ the brand and supporting all marketing and communications in being on-brand across the organization
  • Lead work in brand strategy and positioning; social media strategy, influencer engagement, and use of storytelling to share brand, drive marketplace relevance/interest
  • Responsible for leading activities in public relations and media relations; develop relationships with industry analysts to earn coverage in reports, research, etc.
  • Monitor social media marketing results (paid and earned) and identify opportunities for growth and development; collaborate with other team members to optimize resources and maximize impact of overall marketing efforts
  • Collaborate with design team and lead website experience and development
  • Collaborate with teams across the organization to develop and optimize marketing campaign content, copy and messaging
  • Actively lead team planning on a quarterly and annual basis, monitor budget, report on campaign performance and maintain focus on business outcomes and revenue growth

About You
  • 5+ years of experience in marketing, communications or public relations
  • Post-secondary education in marketing, journalism, public relations, or related area
  • Excellent written communication skills with ability to write well for a globally diverse audience and the creativity to develop product messaging and value propositions
  • Proficient with tools for analytics and marketing automation, such as Google Analytics, Marketo, Trendkite, Bizible, Meltwater
  • Confident and persuasive verbal communications skills with strong presentation and public speaking ability
  • Natural collaborator who easily builds mutually beneficial relationships across the organization
  • Nimble-thinking with willingness and ability to move quickly and pivot directions in a dynamic environment
  • Able to travel as required by role (less than 10%)

About Smart, Savvy + Associates

Smart, Savvy + Associates are expert providers of recruitment of high-caliber marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.


This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.


We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

Candidate Resources

Account Services
Creative & Production
Digital Marketing