Senior Marketing Manager | Company Name
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Senior Marketing Manager

You are a tech-loving marketer who is fully conversant in SaaS and analytics. As a leader, you’re a confident communicator and enjoy coaching others to grow in their own roles. As a marketer, you enjoy the fast pace of a company in constant growth (but already well established!) and can do it all from writing compelling content to using data to plan your next strategies.

Smart, Savvy + Associates has partnered with our client, a global data security firm, in their search for a Senior Marketing Manager. Located in the Vancouver head office, this new role reports directly to the CEO, and will manage inbound B2B marketing. If you are experienced in SaaS marketing, have great communication skills and can write persuasive content, consider applying for this role today!

About the role:

The Senior Marketing Manager is responsible to create and lead execution of all inbound marketing campaigns and activities which will generate leads from targeted businesses, using a range of inbound channels including SEO/SEM, content marketing, display and retargeting, etc. Main areas of focus for the role include:
 
  • Provide leadership to marketing team members through individual and team coaching, support, and communication
  • Optimize metrics (webform conversion, lead conversion, traffic) through different methodolgies
  • Develop and lead marketing automation for all types of marketing qualified leads
  • Strategize demand generation activities with repeated iterations to consistently improve on results through testing and refinement
  • Collaborate with sales team on new campaigns from concept through to reporting
  • Develop assets for both marketing and sales e.g. presentation materials, demonstration packages, editorial content, case studies, promotions, etc.
  • Consistently monitor the marketing activity of the team as well as track and analyze the metrics
  • Monitor marketing team metrics and report regularly on activity/forecasts


About you:
 
  • 3+ years hands-on, leadership experience in B2B marketing, with proven positive results
  • Post-secondary education in marketing or related area
  • Very tech-savvy with excellent computer skills; expertise in SaaS metrics and sales funnel, and data analysis using spreadsheets
  • Significant experience in B2B marketing, with focus on conversions, paid channels, and inbound marketing as well as general content creation/management
  • Strong leadership skills within work area as well as with cross-functional teams from across the organization (including remote workers)
  • Solid skills in project management, with ability to work in a fast-paced and nimble environment while adhering to timelines and budget
  • Excellent verbal and written communication skills; comfortable working with individuals and teams at all levels of an organization


About Smart, Savvy + Associates Recruitment Professionals

Smart, Savvy + Associates is a marketing recruitment specialty firm. We are fully focused on helping companies connect with talented, proven marketing, communications and sales professionals to help grow their businesses.
 
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

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