Digital Advertising Specialist | Company Name
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Digital Advertising Specialist

You are a marketing pro who loves the capability of digital campaigns to connect with customers where they are. You’re strong on tech and can juggle multiple campaigns for several internal clients. Problem-solving is a creative exercise for you, and you’ve got a can-do attitude that knows there’s nothing that data and analytics can’t inform.

Smart, Savvy + Associates has partnered with our client, a Vancouver-based company in the entertainment industry, in their search for a Digital Advertising Specialist. Reporting the Manager of Direct and Digital Marketing, this role provides key functions related to paid search and paid social advertising. If you are skilled at leading successful digital campaigns and working in collaboration with others to get great results, consider applying for this role today!

About the role:
 
  • Develop and manage multiple campaign optimization and management
  • Oversee bidding strategies on Google, Bing, Facebook, Instagram, and other platforms
  • Optimize copy and landing pages for paid search engine marketing campaigns
  • Lead A/B and multi-variant testing, present results to marketing team
  • Develop and present report on sales data and competition
  • Perform ongoing paid keyword discovery, expansion and optimization
  • Create and executive audience growth initiatives


About you:
 
  • 5+ years’ experience in digital marketing including managing paid search platforms and paid social campaigns on a variety of channels
  • 5+ years’ programmatic experience working in DSPs e.g. DoubleClick Bid Manager, TradeDesk, DataXu, Kenshoo, etc.
  • Expert-level knowledge of current tracking platforms and attribution methodology
  • Experience using analytics or attribution platforms (e.g. Google Analytics); HTML, Javascript, CMS platforms
  • Experience in leading funnel refinement practices including A/B testing and landing page optimization


How you’ll #StandApart:
 
  • Experience managing paid search platforms on an international level (e.g. Baidu, Yahoo Japan and Yandex)


About Smart, Savvy + Associates

Smart, Savvy + Associates provide expert-level recruitment of the highest-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
 
 
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

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