Digital Marketing Specialist | Company Name
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Digital Marketing Specialist

You are a marketing professional who is the go-to resource for all things digital. You love digging into consumer behaviour and market trends to start building new strategy, and have the technical know-how to lead optimization and demand gen programs. You’re creative in your approaches whether through copywriting, clever campaigns, or persuasive subject lines. You’re seeking a role where you can lead strategy from concept through to execution, and the Fraser Valley is a great fit for your lifestyle.

Smart, Savvy + Associates has partnered with our client, KLONDIKE, in their search for a Digital Marketing Specialist. Located in the Fraser Valley, KLONDIKE is a manufacturer and distributor of industrial and automotive products. This role reports directly to the Marketing Director and focuses on the company’s website, digital content for a range of channels, and demand generation programs. If you’re a marketing specialist who knows their digital inside and out, and you are confident in leading and executing strategy, consider applying for this role today!

About the role:
 
  • Adhering to KLONDIKE’s brand standards, manage and create content, optimize for SEO/SEM and manage analytics for all KLONDIKE digital marketing related activities
  • Lead the strategy, development, execution and optimization of paid digital efforts, including display advertising, mobile, SEM and SEO
  • Analyze and report on customer behaviour insights to improve KLONDIKE’s online presence
  • Manage e-mail marketing programs, lists, imports, and permissions
  • Develop and write digital content and maintain content publishing editorial calendar
  • Develop creative briefs to give the internal creative team and agencies clear direction
  • Ensure digital design is optimized for branding, impact, SEO, web development
 
About you:
 
  • 5+ years’ progressive experience in digital marketing
  • Post-secondary education in marketing, communications, etc.
  • Exceptional project management skills with a focus on time management and details; strong ability to prioritize, multitask, focus, and lead
  • Strong written and verbal communications skills including presentation skills, copywriting
  • Proven track record of delivering multifaceted, digitally driven campaigns from strategy through execution and leveraging data to drive direction and optimize digital marketing programs
  • Demonstrated ability to translate customer insights into successful digital marketing programs and a high degree of creativity to reach and communicate to customers
  • Experience with Website Management Systems, Content Management Systems, Marketing Automation Systems, Customer Relationship Management Systems, Web Analytics platforms
  • Understand user design, graphic design, interface principles and responsive/mobile design
 
About Smart, Savvy + Associates

Smart, Savvy + Associates are expert providers of recruitment of high-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

Candidate Resources

Account Services
Creative & Production
Digital Marketing
Communications
Non-Profit
Business/Management