Director, Communications - Smart Savvy

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Director, Communications – Rocky Mountaineer

You are a talented communications pro with experience running the full gamut from corporate communications to crisis management to public affairs. You have good business acumen and firm understanding of global markets as well as closer to home, through the Pacific Northwest. As a leader, you inspire, coach, and develop your team as individuals and to accomplish greatness together. You’re passionate about travel and you draw others in through your inspired storytelling.

Smart, Savvy + Associates has partnered with our award-winning client, Rocky Mountaineer, in their search for a Director, Communications. This key role in the Marketing and Communications Department reports to the VP, Global Marketing and Communications, and provides leadership and direction for overall strategy along with development and implementation of global markets communications. If you’re a proven leader with extensive experience in PR/communications, community engagement, and public affairs, this may be your next opportunity!

About the Role

The Director, Communications provides leadership to a team of four, and leads the development and execution of all communications activities related to public relations, media relations, and external communication; corporate and internal communications; and public affairs and community engagement. Key responsibilities include:
  • Works in strong collaboration with others, providing thought leadership and media relations guidance to executive leadership and working side-by-side with team members to coach, develop, and deliver great work
  • Lead development of strategic media relations plans for existing and new markets (e.g. China); manage relationships with external global PR agencies and industry partners
  • Oversee the development and execution of the Crisis Communications plan and serve as Communication Chief in crisis situations
  • Develop and manage the company’s corporate giving program, in partnership with HR and Marketing
  • Support the President with internal/external communications, corporate visibility, and corporate events e.g. bi-annual all-company Town Halls
  • Promote awareness and liaise with local community leaders to increase the company profile (i.e. employer brand, tourism industry, economic contributions) in BC, AB and WA at all government levels
  • Develop a clear understanding of the business drivers and issues and convey relevant opportunities and challenges to government decision makers
  • Be the Rocky Mountaineer spokesperson for public affairs/community engagement speaking opportunities

About You
  • 10+ years’ experience in a leadership role within Communications or Public Affairs in both local and global organizations
  • Post- secondary education in communications, public relations, or journalism (MBA an asset)
  • Strong knowledge of the public sector and provincial and municipal politics in BC and AB
  • Naturally collaborative style with high energy, maturity, and demonstrated leadership skills
  • Able to position communications discussions at both the strategic and tactical levels.
  • Excellent interpersonal skills, with ability to engage successfully at all levels of the organization
  • Masterful writing skills with ability to write in multiple tones for different audience groups
  • Thorough understanding of print, television, radio, social media, influencer/brand ambassadors
  • Demonstrated ability to identify and communicate trends and media industry changes
  • A strong track record of being able to oversee and deliver on a large variety of key initiatives concurrently, with great attention to detail
  • Experience and proven track record in crisis management communication

How You’ll #StandApart:
  • Experience in Travel PR, tourism and knowledge of Western Canada considered an asset.
  • Preference given to candidates with knowledge and insight into markets such as China, the US, Australia and the UK.

About Smart, Savvy + Associates

Smart, Savvy + Associates are expert providers of recruitment of high caliber marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.


This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.


We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

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