Media Planner (Digital) | Company Name
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Media Planner (Digital)

Smart, Savvy + Associates has partnered with our client, an advertising agency in Regina, SK, in their search for a Media Planner. The role works heavily in digital media planning for clients’ campaigns, with a constant focus on meeting clients’ business goals. If you’re experienced in digital media strategy and plans, with a strong business acumen and incredible attention to detail, consider applying for the role today!

About the role:
 
  • Develop and present client integrated media strategies and plans with a digital focus
  • Negotiate purchase media space and manage related contracts and insertion orders
  • Monitor campaigns to tract performance metrics related to advertising objectives e.g. conversions, CPM, CPC, traffic, etc.
  • Collaborate with other teams within the agency to develop trafficking documents, ad distribution, and performance measurement frameworks
  • Create and present reports on campaign performance, with recommendations focused on improving business results
 
About you:
 
  • 5+ years’ experience in media planning and buying
  • Strong ability to build advertising campaign strategies using knowledge about the media landscape, usage trends, and advertising vehicles and formats in the Canadian market
  • Experienced in building and delivering media plans for both traditional and digital channels with integration where appropriate, including social media, video production, print, broadcast
  • Excellent business acumen to work with client business goals in relation to campaign strategy
  • Strong negotiation skills and ability to develop excellent relationships with vendors
  • Expert user of a variety of digital marketing platforms including Google AdWords/Analytics/Tag Manager and Facebook Business Manager
  • You are analytical, organized, detail oriented and able to multi-task on multiple priorities
  • You are a team player and also work well independently in a high-pressure environment
  • Proficient in Microsoft Office Suite including Outlook, Excel, Word, PowerPoint
  • Dynamic communicator in both written and spoken English, with excellent presentation skills
  • Lives in, or able to relocate to, Regina, Saskatchewan
 
About Smart, Savvy + Associates
Smart, Savvy + Associates are expert providers of recruitment of high-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

Candidate Resources

Account Services
Creative & Production
Digital Marketing
Communications
Non-Profit
Business/Management