Director, Digital Marketing | Company Name


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Director, Digital Marketing

Smart, Savvy + Associates has partnered with the Little Potato Company in their search for a Director Digital Marketing.
The Little Potato company is a highly innovated and entrepreneurial company that just happens to make potatoes. They are looking for a fearless leader to strategically shape and lead the digital universe of the company through SEO, advertising, web, and ecommerce.

Boiled, baked, fried, or smashed. You are an integrated marketer who understands the current and emerging digital landscape. You are energized when tasked with developing long-term direction and strategy, and remain motivated overseeing day-to-day tactical execution.

As an analytical thinker and constant learner, you are passionate about your work and find others that want to join you on the journey. If you’re a dynamic team leader with an outstanding track record of digital marketing success, and you love (little) potatoes, consider applying for this career opportunity today!

About the role:
  • Responsible to develop a long-term vision to build and sustain a world-class digital brand presence; leads development of annual digital marketing plans and budgets
  • Develops, implements, and manages new and ongoing digital advertising and promotional activities, works closely with all stakeholders in Marketing and Sales to ensure cohesiveness
  • Ongoing optimization of all owned, earned and paid digital media channels
  • Partners with internal team members to build exciting and engaging promotions and digital content in an effort to reach company and marketing goals
  • Manages and oversees company website stability, maintenance and optimization
  • Evolves the company’s marketing technology stack to ensure workflow efficiency and the collection of insightful data that enables the company to effectively communicate and connect with consumers
  • Sets performance objectives; fine tunes KPIs and analytics protocols.
  • Uses data to develop more effective digital promotions
  • Develops, manages, and nurtures relationships with strategic digital partners/vendors
  • Builds and launches effective digital marketing programs for retail grocery customers
  • Fosters a team environment of ongoing learning, engagement and growth through mentorship and support
  • Keeps up-to-date with digital trends and technologies to support marketing, brand and organizational initiatives

About you:
  • 7+ years’ experience developing successful digital strategies and managing integrated digital marketing programs
  • University and/or graduate degree in business, marketing or communications
  • Experience leading digital teams and working with strategic digital service partners
  • Passionate, flexible and creative; willing to explore new ideas and take risks to propose innovative digital marketing initiatives that make an impact
  • Collaborates effectively with internal teams to create a compelling brand story and exciting promotions
  • Knows how to leverage the dynamics of different digital channels, technologies, and services to maximize the organization’s digital marketing performance
  • Works well with people that challenge the status quo; willing to stumble, has a hunger to learn
  • Ability to work both independently and with a large team of internal and external stakeholders to achieve objectives
  • Skilled project manager that can balance priorities and keep teams focused
  • Experience in integrated marketing campaigns (experience in offline an asset)
About the Little Potato Company

Save the potato. Feed the world, better.

Everyone, everywhere deserves to have healthy, great food. The Little Potato Company believes that millions of people are either not getting enough food or getting too much of the wrong food. So they are on a mission to better feed the world. The Little Potato Company’s goal is to cultivate potatoes that are again full of flavour and bursting with nutrition.

About Smart, Savvy + Associates

Smart, Savvy + Associates provide expert-level recruitment of the highest-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.


This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.


We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

Candidate Resources

Account Services
Creative & Production
Digital Marketing