Senior Digital Marketing Strategist | Company Name


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Senior Digital Marketing Strategist

You are a marketer on the leading edge of digital: not only do you use digital platforms to their full capacity, but you’re constantly seeking out tools to drive better user experience and business bottom line. You’ve got favourite podcasts and are known to quickly learn new tricks thanks to YouTube and industry bloggers. You like things to move fast to give you the opportunity to do what you do best, every day, and are looking to make your professional mark in a big way.

Smart, Savvy + Associates has partnered with our newest client, Instant Financial, in their search for a Senior Digital Marketing Strategist. This key role will drive Instant’s new marketing program, from concept and strategy right through to execution. If you love the excitement and pace of startups, and you know you can make a huge impact with your marketing skills, consider applying today!

About the role:
  • Develop and lead digital marketing strategy
  • Create lead generation campaigns in Google and Facebook
  • Test new advertising strategies on new channels e.g. podcasts, videos
  • Develop email marketing sequences to generate leads
  • Be a key voice in conversion optimization of company website and landing pages
  • Analyze results using various metrics, develop and present reports of results

About you:
  • 3+ years of experience managing paid media, marketing automation and conversion optimization; experience with marketing attribution is preferred
  • Expert user of digital platforms like Google AdWords, Facebook Ads Manager, Hubspot, Marketo
  • Strong analytical skills, good understanding of using Google Analytics (or similar) to find insights
  • Ability to lead search engine marketing campaigns
  • Financial management skills to oversee significant ad budgets and make key recommendations
  • Experience creating and implementing UTM tags to track campaign success.
  • Thrives in a fast paced environment, preferably in tech or with a startup.
  • Effective communication skills to work collaboratively with designers, copywriters and marketing managers
  • Knowledge of how all digital marketing channels connect and work together to drive leads.

About Smart, Savvy + Associates
Smart, Savvy + Associates provide expert-level recruitment of the highest-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.


This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.


We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

Candidate Resources

Account Services
Creative & Production
Digital Marketing