Sales & Marketing Director | Company Name
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Sales & Marketing Director, SilverStar Mountain Resort

You hit the slopes with the same ferocity as you tackle marketing and sales strategy. Your skills are fresh, your mind is open, and you’re able to alter your course as changing conditions require. Relationships come easily for you, whether building community partnerships, developing sales proposals, collaborating on creative concepts, or gathering customer feedback. The opportunity to combine your career and lifestyle passions is exactly where you want to be for the long term.

Smart, Savvy + Associates has partnered with our client, SilverStar Mountain Resort, in their search for a Sales & Marketing Director. Reporting to the Managing Director, this key role leads sales, marketing, business development, and strategic partnerships. If you are equal parts strategic and tactical, and the ski hill is your second home, consider applying today!

About the role:

Sales
 
  • Develop ongoing sales plans, policies, and programs
  • Set and activate sales goals, quotas, and budgets; conduct sales forecasts and reports
  • Develop new business accounts and partnerships
  • Lead and develop sales team; manage sales performance of multiple sales units
  • Participate in strategic planning activities through analysis and explanation of growth, competition, market trends and current business environment
 
Marketing
 
  • Collaborate with executive team on strategic plans and business plans
  • Execute strategic marketing plan; lead and support tactical roll-out at divisional, regional, and international levels
  • Create marketing campaigns for new products and service
  • Conduct market research and analysis; identify new market segments
  • Develop and implement distribution strategies, reselling agreements, and other growth opportunities
 
Community & Clients
 
  • Work closely with the Canadian Tourism Commission, BC Tourism, TOTA and other tourism funding agencies
  • Maximize relationships with key retails and wholesale partners
  • Make presentations to volunteer organizations and committees
  • Contribute to event planning for promotional purposes
  • Collaborate on processes to gather continuous client feedback
 
About you:
 
  • Post-secondary education in business, marketing or related area
  • 5+ years’ senior leadership experience, ski/tourism sector preferred
  • 10+ years’ experience is sales and/or marketing
  • Able to develop marketing strategy and roll-out from concept through to evaluation
  • Excellent communication ability including strong presentation skills, clear business writing, and interacting with confidence at all levels of the organization
  • Solid time management, prioritization, delegation, and decision-making skills, within a collaborative and nimble environment
  • Strong financial management skills including budget development and financial reporting
  • Computer literacy in Microsoft Office Suite, Adobe Suite and email
 
About Smart, Savvy + Associates

Smart, Savvy + Associates provide expert-level recruitment of the highest-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

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