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Marketing Manager

Avocados are about to get even more exciting. That is, once you get your hands on them and all the other products, programs, and services offered through each of 160+ Save-On-Foods stores across Western Canada. Your unwavering customer focus will guide your leadership of consumer marketing programs, and your multi-media experience will get flexed with help from an inspired team, a healthy budget, and a relationship-focused organization.

As Marketing Manager with Save-On-Foods, you’ll be driving the marketing strategy for Save-On-Foods key programs and work with cross-functional teams to inspire all partners to provide unparalleled programs and customer service. You might be a great fit for this role if you have a track-record in consumer marketing, ideally in Fast-Moving Consumer Goods (FMCG), Grocery, Consumer Packaged Goods (CPG), or Retail Marketing. You’ll also have deep experience designing and executing strategic (and creative) marketing plans; delivering brand-building promotions; and successfully managing advertising budgets.

Position Overview

The Marketing Manager role is a full-time permanent employment opportunity in the Customer Loyalty - Marketing department. This team leadership position holds responsibility for driving strong marketing programs that support the Save-On-Foods banner and its stores across Western Canada.

About the role:
 
  • Lead the development and implementation of annual marketing plans for Save-On-Foods in Western Canada, including management of the marketing advertising budget
  • Develop, oversee and implement advertising for multiple brands, programs and promotions (for example, Darrell’s Deals and Always Lowest Guarantee - closely collaborating with merchandising, the internal production and creative team, and various agency partners
  • Day-to-day management of marketing programs, including recommendations on advertising, consumer promotions, digital content, merchandising, and sponsorship needs of the brands
  • Lead, coach and develop marketing team members
  • Support stores on local area marketing initiatives
  • Provide strategy and insights to support the organization’s national and regional sponsorship programs; manage negotiations, relationships, and activation plans for sponsors
  • Manage the Save-On-Foods digital content strategy and programs, in collaboration with an agency partner
  • Plan and execute consumer marketing strategies to maximize net new customer acquisition
  • Lead the development and execution of new store marketing plans across Western Canada
  • Maintain and develop collaborative partnerships with internal stakeholders (ex. merchandising, production, etc.) and agency partners
  • Analyze and assess key business issues to develop marketing plans to deliver on sales targets
  • Ensure consumer insights and research support development of marketing initiatives
 
About you:
 
  • Post-secondary education in marketing, communications or a related area
  • 4+ years of direct team leadership experience
  • 7-12 years of consumer marketing experience, ideally working in CPG, FMCG, grocery, or retail sectors, with brands that have strong consumer awareness
  • Broad experience and knowledge of the marketing discipline including consumer research, brand strategy, advertising (ideally TV, radio, print, and online), social media, promotions, and sponsorships
  • Strategic thinker experienced in developing marketing plans, with proven successful results
  • Proven ability to influence without direct authority, and to collaborate effectively with multiple stakeholders
  • Demonstrate ability to make analytical judgments with strong organizational, planning and problem-solving abilities
  • Excellent project management skills, with experience in managing multiple initiatives, with tight deadlines
  • Excellent communication and interpersonal skills
  • Creative and resourceful thinking marked by decisiveness
 
About Save-On-Foods

Save-On-Foods is a division of The Overwaitea Food Group (OFG), a flagship member of the Jim Pattison Group of companies. Located in Langley, BC right off the #1 Highway, with over 160 unique stores across Western Canada. With over 18,000 team members and one of the longest serving team member bases in the retail industry, the team is committed to fulfilling our mission of “Going the Extra Mile.”  Overwaitea values Service, People, Innovation, Fun, and Integrity. OFG prides itself with being one of BC’s Top 100 Companies to Work For – for the last four consecutive years. Community focused, Save-On-Foods collaborates with national and local sponsors, as well as local charities – raising $2M for BC Children’s Hospital in a single year.

About Smart, Savvy + Associates

Smart, Savvy + Associates provide expert-level recruitment of the highest-calibre marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

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