Marketing Communications Manager | Company Name
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Marketing Communications Manager

You are a brand marketing leader who leans on both sides of your brain to deliver creative campaigns to support strategic business objectives. You’re naturally persuasive in your communications, from taglines to product positioning, and others look to you to for opinions and insight. You maintain a healthy approach to living and have an appreciation of holistic health and wellness programs and products.

Smart, Savvy + Associated has partnered with our client, a health products company, in their search for a Marketing Communications Manager. This key role reports directly to the Chief Marketing Officer and will develop product branding, marketing strategy, and work directly on product launch planning and execution in multiple markets. If you have an entrepreneurial mindset in your approach to product marketing, and thrive with multiple projects on your plate, consider applying for this opportunity today!

About the role:
 
  • Support the field sales and marketing teams with strategy, product launches and scheduling 
  • Manage content marketing, traditional and digital advertising campaigns
  • Develop an influencer marketing strategy in alignment with the brand positioning; build leverage campaigns to support and communicate relationships 
  • Manage relationships and day-to-day operations with preferred vendors and communication agencies
  • Develop and manage the company website, corporate video and photo content; monitor website analytics data and improve user experience using learnings from data
  • Develop the social media strategy; oversee the social media agency / in-house social media manager
  • Develop and execute CRM campaigns to nurture current customer relationships and grow the customer base
  • Collaborate with the field sales and marketing teams to develop national sales tools 
  • Conduct marketing research for insights about category and consumer trends, and behaviour that inform marketing and product strategy
  • Manage public relations, including writing and distributing media releases and building relationships with various media channels
  • Budget management and monthly follow-up of internal invoicing 
  • Set up KPIs to track, measure and analyze marketing communication efforts; implement improvements based on analysis


About you:
 
  • 5+ years’ experience in marketing communications, within food and beverage industry experience
  • Experienced in brand communications and developing strategy to support business growth and development, including new product development
  • Entrepreneurial mindset with initiative to respond quickly and problem solve on the run
  • Strong project management skills to develop work plans, timelines, budgets
  • Natural relationship-builder at all levels of an organization as well as with external stakeholders in local, national, and international markets; able to manage relationships with outside agencies
  • Balances creativity with attention to detail and ability to adhere to deadlines for multiple projects and campaigns
  • Excellent verbal and written communication, and presentation skills
  • Ability to travel 20% of time, within US, Canada and internationally.
  This role can be based out of the client's Vancouver, BC or San Diego, CA office.

About Smart, Savvy + Associates

Smart, Savvy + Associates are expert providers of recruitment of high caliber marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

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