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Senior Director, Demand Generation

You can’t imagine a time when data wasn’t digital, and your first reaction to changes on your go-to platforms is “where have you been all my life?” You effortlessly blend technology with best business practice, and can report out on your activities and results in language that speaks to everyone, techie or not.

Smart, Savvy + Associates is excited to partner with its client, a global technology company, in its search for a Senior Director of Demand Generation. If you thrive on leading high performing team and driving data-driven marketing campaigns that have a direct impact on the business, this role might be your next career opportunity!

About the Role
  • Create and deliver a demand generation strategy that is measurable, integrated and multi-touch, focused on lead generation and revenue growth
  • Lead strategic marketing programs, using a hands-on approach to testing and refocusing
  • Accountable for growing the marketing database, and optimizing performance through segmenting into process-related groups
  • Collaborate with internal teams to define and support lead generation and lead management activities, and ensure alignment of marketing priorities across departments and regions.
  • Coach and mentor team members for personal development and achievement of business objectives

About You

The Basics:
  • Post-secondary education in Business
  • 10+ years’ direct, hands-on experience in B2B demand creation, including demand waterfall creation and other sales support programs
  • 5+ years’ experience in B2B digital / inbound marketing, including reports/analytics, automation, SEO / SEM, content marketing
  • Leadership success within a SaaS business, with ability to motivate and influence at all levels of the organization

How You’ll #StandApart
  • Graduate-level studies in Business (e.g. MBA)
  • Experience in freemium pricing strategy

About Smart, Savvy + Associates Recruitment Professionals
Smart, Savvy + Associates is Canada’s fastest-growing marketing recruitment specialty firm. We are fully focused on helping companies connect with talented, proven marketing, communications and sales professionals to help grow their businesses.
Our client’s office is in Vancouver steps away from transit and services.

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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.


This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.


We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

Candidate Resources

Account Services
Creative & Production
Digital Marketing