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Email Marketing Specialist

Our client, an award-winning software company, is looking for a customer-centric and energetic email marketing specialist to join their growing marketing team. Reporting to the VP of Marketing, you will first help implement a new marketing automation platform. Your focus will then shift to developing and executing on holistic email marketing campaigns that help generate and nurture leads and overall pipeline health. If you’re a right-brained and left-brained marketer, with a passion for all elements of marketing automation, then don’t wait to apply to this exciting position!

Responsibilities:
 
  • Organically grow the company’s email list
  • Develop documentation and road maps for internal email marketing processes
  • Maintain the company’s Sender Score, Can-SPAM compliance, and list health metrics
  • Collaborate with content specialist to ensure that email copy and landing pages motivate action and drive results
  • Develop and leverage lead nurturing workflows that help identify sales ready leads
  • A/B test new messaging, techniques, and hypotheses across customer communications
  • Help maintain data integrity of the contact records in the company database
  • Partner with marketing and other teams to identify and nurture key customer targets
  • Categorize contact lists based on customer behaviors (ie. Past email engagement and website interactions)
  • Contribute and write content for the organization’s blog


Qualifications:
 
  • 3+ years of email marketing experience, ideally for a B2B SaaS company
  • Strong understanding of email marketing concepts and best practices
  • First-hand experience with a Marketing Automation Platform (Pardot, HubSpot, etc.)
  • Strong track-record in successfully delivering lead generation and nurturing programs
  • Instinctively customer-centered mindset. You see every situation through the customer’s perspective.
  • Strongly analytical approach to data and testing – numbers are your jam!
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Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

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