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Marketing Director

You’re a marketing expert who knows by experience what “best in class” looks like in retail or consumer-focused marketing. Your visionary advantage allows you to rethink “best” in a strategic sense, using your mantra “think big and make it happen”. An advocate for change and personal challenge, you’re looking for a collision of your dynamic digital marketing career with your passion for living an authentic life through a vibrant, active outdoor lifestyle.

Smart, Savvy + Associates is excited to partner with iconic Canadian brand, Mountain Equipment Co-op (MEC), in their search for a customer-focused Marketing Director. MEC is a retail cooperative which serves over 3.5 million members throughout Canada, supporting their participation in outdoor activities through high-quality, well-designed products. The leadership role of Marketing Director reports to the Chief Marketing Officer, and will guide strategy to drive the creation of customer-centric marketing programs that exude the magic and tradition of the MEC brand.

About the Position

As the Marketing Director, you will be accountable for:
 
  • Leading and developing a high-performing team of engaged professionals to deliver successful marketing programs which support organizational acquisition and retention goals
  • Combining vision and innovation to develop a marketing plan and roadmap using consumer insights, best practices, past MEC successes, in collaboration with external and internal partners
  • Growing MEC’s membership base through compelling communications paired with paid media
  • Increasing the value and profitability of the member base through targeted, meaningful communications
  • Gaining member insights to support customer journeys and identifying new opportunities for MEC
  • Managing multiple complex projects, on time and within budget


About you

The basics:
 
  • Post-secondary education in a related discipline e.g. Marketing, Business
  • 10+ years’ experience in consumer marketing, with a focus on CRM and digital media
  • 5+ years’ experience managing a marketing team, done with an inspirational and supportive leadership style

The extras you’ll bring:
 
  • Outstanding performer who consistently achieves exceptional results
  • Skilled communicator who listens to understand; bonus points if you can do it in French
  • Masterful collaborator with multiple and varied stakeholders and team members
  • Strategic user of data and metrics for development of growth opportunities
  • Preference for planned change and uncertainty over status quo
  • Customer-centric thinker who seeks to understand and address pain points, and ultimately improve their experience on all retail platforms
  • Passionately live your best life at work and in the great outdoors: you know where you excel, and make a point to do “your thing” every day.


About Smart, Savvy + Associates

Smart, Savvy + Associates are expert providers of recruitment of high caliber marketing, communications, creative, and sales professionals. Our specialty is strong relationships: we get to know our candidates and we take the time to explore the job requirements, cultural context and business objectives surrounding each hire.
 
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Screening Process

Wondering where you stand if you're a job seeker? Here's an overview of what you can expect on the job hunting end.

Apply/Register

This seems self-explanatory. You've polished, edited, fabuloused your resume for us, so you've applied to a job or registered through our online portal. Your resume then makes its way to us via email.

Job Match

We are a client-facing business so we’re actively seeking people that fit our client’s requests. If you’re a fit for a role, we’ll reach out via email or phone to chat further about the opportunity with you. If the opportunity aligns with your career trajectory, we’ll continue the discussion from there. If you’re not a fit for a role, we’ll do our best to let you know that so we can keep your job hunt respected and honest.

Online Screening

If we've contacted you with an opportunity that you're interested in pursuing, we'll put you through a screening process called the Online Career Profile. It's an online questionnaire that allows us to get to know you more in-depth: what you've achieved, where you want to go, your views on corporate culture. It takes about an hour to complete, but we promise the investment will be worth the return so we can find you a perfect match.

Interview

We then meet face-to-face with you to flush out your OCP further and get to know you on a personal level. If following this both parties see a great fit for the role in mind, we then introduce you to our client to go through their interview and hiring process.

Candidate Resources

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Digital Marketing
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Non-Profit
Business/Management